This article by Lee Davenport is spot on. Every Agent needs to set themselves apart and create their own brand. CMA tools are great and easy to customize but newsflash…..everyone does the same thing. Stand out, and demonstrate your knowledge of new technology, that you embrace it. Show how it can help set their listing apart and will engage more Buyers. What is this technology? Matterport 3D technology and VR. Grab your tablet or laptop and pop up a 3D tour on the Sellers largest flat panel via chromecast. Easy, and whomever came before you or after won’t be doing this.
The definition of insanity is doing the same thing over and over again and expecting different results.